Hey, I'm Gabriela Aoki!
Copywriter & Content Strategist
I balance strategy, empathy, and authenticity to connect people and brands. Since 2018, I’ve been creating scripts, articles, infographics, social media posts, on-page content, and email campaigns that inform, engage, and convert. I believe that well-told stories have the power to inspire and create genuine impact. Explore my work!
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Big Numbers

6

Years of Experience

3

Languages

+30

Delivered Projects

10+

Impacted Brands

5+

Industries Served

25+

Successful Campaigns

6

Years of experience

3

Languages

+30

Delivered Projects

+10

Impacted Brands

+5

Industries Served

+25

Successful campaigns
About Me
What People Say
Gabriela is a professional with great potential to contribute to any content team. Especially in hybrid or remote work environments, it was always a pleasure to join meetings where Gabi was present — she showed attention to detail, a great relationship with her peers, and, above all, a strong willingness to take on new projects and responsibilities.

During the two years we worked together, I saw her adaptability not only in technical terms — starting with content production specifically for social media and gradually expanding her scope to other formats, channels, and clients — but also in terms of processes: Gabriela was part of a multilingual content team (and agency as a whole). Conveying ideas, maintaining message consistency, and organizing workflows in Portuguese, English, and Spanish requires practical learning — both technical and interpersonal — and I’m sure Gabriela will apply this knowledge with great skill throughout her career.
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Creative Chief Officer
I had the pleasure of working with Gabriela two different times, in two different companies and, both times, I was so pleased to watch her grow into the job role. Gabriela brings adaptability to her copy, she is open to change and adjustments. She embarks on tasks trying to offer her best, always being better than before. I especially appreciate Gabriela's care for her work. She is not afraid of raising a hand, asking questions, receiving and applying feedback. I know she is a great team player and that she adds so much passion to the teams she is a part of. I know there's still so many great things to come your way.
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Senior Content Designer
Gabriela is a very curious and dedicated professional — always eager to learn and willing to embrace new challenges and work with different clients to gain experience and broaden her perspective.Over these two years, I had the opportunity to lead her on several social media projects, from always-on content to campaigns and real-time coverage. I witnessed not only her technical growth but also her development in collaborating with a multicultural team and working across departments. She definitely adds a lot of value to the projects she joins.
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Head of Strategy and Social Media
I coordinated Gabi on projects at Agência NÓS, where she worked as a content creator and copywriter. Gabriela stands out for her excellent research skills, always bringing new ideas, insights, and varied sources to the table. Her writing style is a perfect match for social media, and she adapts easily to different personas. She is a committed and proactive professional who is always seeking to learn more.
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Estrategista de Marketing e Branding
Gabriela stepped into a role I truly needed, and our ongoing mentorship and job exchanges have been meaningful for both of us. She is a practical, responsible, proactive professional who learns fast — which is vital in her field. I highly recommend working with her.
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Sr. Software Developer, Automação e IA
Articles
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