Project

‍
The Google Cloud FlashBlack 2024 digital coverage highlighted key moments of the event, featuring behind-the-scenes content, speaker insights, and participation from the tech community. With a strategy focused on engagement, the campaign reached over 350K people.

I worked as a copywriter on the digital campaign, contributing to the creation of content for:

→ Social media (LinkedIn, Facebook, and X): Wrote 19 posts covering event highlights and encouraging audience interaction.
→ Engagement-focused content: Strategic messaging and posts featuring photos of speakers and backstage moments — the top-performing content of the campaign.
→ Conversion-optimized calls to action: Copy strategy that led to a 2.4% CTR and a significant increase in post interactions.

‍