Google Cloud Startups - Gabriela Aoki Portfólio Copywiriting

Google Cloud Startups

Nome do Projeto

Google Cloud Startups

Localização

Google for Startups Campus de São Paulo, BR

Indústria

Tecnology

Tamanho da Empresa

10.000 employees

About the Project

The Google Cloud Startups campaign was designed to increase visibility for the Google Cloud Startup Hub by highlighting events, initiatives, and content aimed at startups across Latin America. With a strategy focused on reach and engagement, the campaign impacted over 946,000 people across Google Cloud LATAM’s channels.

I worked as a copywriter on the digital campaign, developing strategic content for:

→ Social Media (LinkedIn, Haiilo, and Facebook): Wrote 13 posts to promote the event and Google Cloud programs for startups.
→ Behind-the-scenes and real experiences: Created visual content and optimized copy to increase engagement — including a post with event photos that delivered the campaign’s best performance.
→ Persuasive messaging for conversion: Crafted call-to-action focused texts that resulted in a 1% CTR and a 226%

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Results

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🚀 946K+ people reached throughout the campaign
📈 1.9K interactions on published content
🔥 226% more impressions per post on Haiilo vs. quarterly average
📷 Top-performing post: 181.9K reach with backstage photos

The Google Cloud Startups campaign showcased the power of storytelling and authenticity in communication, bringing the audience closer to the event and reinforcing Google Cloud’s presence in the innovation ecosystem. My role as copywriter helped turn that narrative into strategic, engaging content for the brand’s audience.

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