Soletrando & Deletrando Google Workspace - Gabriela Aoki Copywriting Portfólio

Soletrando & Deletrando Google Workspace

Nome do Projeto

Soletrando & Deletrando Google Workspace

Localização

LATAM

Indústria

Tecnology

Tamanho da Empresa

10.000+ employees

About the projects

Atuei como copywriter na campanha digital, desenvolvendo conteúdos para:

The “Soletrando & Deletreando” campaign, promoted by Google Workspace LATAM, aimed to boost brand awareness and generate organic engagement on LinkedIn by highlighting the benefits of Google’s productivity suite. With dynamic and strategic content, the campaign reached 1.5 million people, surpassing expectations and platform benchmarks.

I worked as a copywriter on the digital campaign, developing content for:

→ LinkedIn: Wrote 31 strategic posts focused on audience interaction and expanding organic reach.
→ Engagement & Conversion: Crafted performance-optimized copy, achieving a 6.5% CTR — well above the recommended 1–3% average.
→ Social Media Strategy: Developed messaging that helped the campaign reach 209% higher engagement than the Q3 2024 average.

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Results

🚀 1.5 million people reached during the campaign
📈 40% higher engagement compared to the quarterly average
🔥 7.9% engagement rate on LinkedIn, surpassing industry benchmarks
💬 1,200+ interactions generated throughout the campaign

The “Soletrando & Deletreando” campaign demonstrated the power of well-crafted content and the importance of persuasive writing in positioning Google Workspace as a leader in digital productivity. My role as a copywriter contributed to building a consistent narrative, boosting interactions, and strengthening the brand’s impact across the LATAM market.

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