Google Cloud Next Las Vegas '24 - Gabriela Aoki Portfólio

Google Cloud Next Las Vegas '24

Nome do Projeto

Google Cloud Next Las Vegas

Localização

Las Vegas, US

Indústria

Tecnology

Tamanho da Empresa

10.000+ employees

Products

‍Google Cloud Next is the largest global event in the cloud community, bringing forward innovative discussions on the latest Google Cloud technologies, digital collaboration, and artificial intelligence. Both pre-event and live coverage delivered impressive reach, impacting over 2.3 million people across multiple channels.

My role as a copywriter contributed to building and strengthening the event’s digital communication strategy, with a focus on:

→ Social media content production: Wrote copy for 163 posts across LinkedIn, Facebook, and X.
→ Engagement and organic reach: Developed optimized copy and CTAs, resulting in an engagement rate 11% higher than the Q1 2024 average.
→ Live coverage highlights: Crafted strategic narratives around the event’s key moments, generating 540 interactions and achieving 33% higher performance on X (Twitter) compared to the channel’s average.

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Results

🚀 2.3 million people reached throughout the event coverage
📈 2.9K total interactions across published content
🔥 X (Twitter) stood out with 33% higher engagement than the quarterly average
📢 Top-performing post: 2.8% CTR on Facebook

Google Cloud Next '24 demonstrated the power of well-planned communication — where every post and interaction helped deliver, in real time, the key moments of Google Cloud’s most important global event. My role as copywriter helped strengthen the brand’s digital presence by ensuring an engaging and audience-aligned coverage.

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