Projeto

The Google Cloud Finfacts Live coverage brought a dynamic approach to following and promoting, in real time, the key insights from the launch of one of Google Cloud’s most important annual studies. With a strategy focused on engagement and reach, the campaign impacted over 2.2 million people across Google Cloud LATAM’s channels, generating strong audience interaction.

I worked as a copywriter on the digital coverage, creating content for:

→ Social media (LinkedIn, Haiilo, and Facebook): Produced 74 posts highlighting the event and driving relevant conversations.
→ Engagement-optimized format: A final LinkedIn post stood out, reaching 2K impressions and achieving 46% higher engagement than the quarterly average.
→ Consistent and immersive coverage: Frequent posts and real-time updates throughout the 4-day event ensured high visibility and engagement.

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